Built for real websites
Everything your site needs
FreshGen packs every tool a growing business needs into one AI-powered workspace — no plugins, no patchwork.
Build and change your website by conversation
- Describe what you want in plain English — no technical knowledge needed
- Ask for a new page, a layout change, a colour update, or a content edit in one message
- FreshGen interprets your intent and proposes a plan before making any changes
- Approve, reject, or refine the plan before a single line of code is touched
- Point at any element in the live preview with the Magic Wand and describe the change you want — FreshGen targets it precisely
- FreshGen remembers your brand voice, colour palette, and past decisions so every new request stays on-brand automatically
- Upload your logos, photos, and brand assets to the Library once — FreshGen uses them across every page and every edit
Preview before anything goes live
- Every change appears in a full live preview before it touches your published site
- Review the full page in context — scroll, click, and check every section
- Request further tweaks from inside the preview without leaving the workspace
- Nothing is published until you explicitly press Publish
History and undo
- Every build is automatically saved as a named snapshot
- Browse your full version history and see exactly what changed in each version
- Restore any previous version in one click — no backups, no exports needed
- Restoring a version creates a new snapshot, so you never lose the version you came from
Hosting and domains
- Your site is hosted on FreshGen's global CDN — fast load times worldwide with no server to manage
- Every site gets a free freshgen.site subdomain the moment it's created
- Connect your own custom domain in minutes — FreshGen provides DNS guidance and handles SSL automatically
- SSL certificates are provisioned and renewed automatically on all plans
- Publish updates go live globally in seconds
Your site is yours to take with you
- Export your full site as a standard HTML/CSS/JS package at any time — no lock-in
- The exported package runs on any static host: Netlify, Vercel, GitHub Pages, your own server
- Importing from other platforms (e.g. migrating an existing site into FreshGen) is coming later
Content you can edit directly
- Click any text or image in the live preview to edit it inline — no chat required for simple copy changes
- Inline edits are tracked in version history just like AI-generated changes
- Switch between chat-driven edits and direct inline edits freely in the same session
Photos and files
- Upload images, logos, PDFs, and other files to the Library
- FreshGen automatically optimises uploaded images for web (compression, correct format, responsive sizes)
- Reference any Library asset in a chat request — FreshGen places it correctly on the page
- Storage included: 100 MB on Starter, 1,000 MB on Pro, 5,000 MB on Business
Forms and leads
- Add contact forms, lead capture forms, or custom data-collection forms to any page by asking in chat
- All form submissions are stored in your FreshGen dashboard and available to export as CSV
- Email notifications on new submissions — configure the recipient address in the dashboard
- Spam filtering is applied automatically to all forms
Search engines and sharing
- FreshGen generates clean semantic HTML that search engines can crawl and index
- Set a page title and meta description for every page from the dashboard
- Open Graph and Twitter Card tags are generated automatically so shared links look great on social media
- A sitemap.xml is generated and updated automatically on every publish
- robots.txt is configurable from the dashboard
Analytics
Pro & Business- Built-in traffic analytics: page views, unique visitors, session duration, and bounce rate Pro & Business
- Traffic source breakdown: direct, search, social, referral Pro & Business
- Top pages report — see which pages get the most visits Pro & Business
- Form submission counts tracked alongside traffic data Pro & Business
- No third-party analytics setup required — everything is in the FreshGen dashboard Pro & Business
Live data
Pro & Business- Connect external data sources so your site can display live, up-to-date content (e.g. a product catalogue, event listings, or pricing pulled from a spreadsheet or API) Pro & Business
- 3 external data connections on Pro, unlimited on Business Pro & Business
- Trigger outbound webhooks on form submissions and publish events to connect FreshGen to your wider stack (e.g. notify a CRM, send a Slack message) Pro & Business
- Data connections are configured from the dashboard — no code required Pro & Business
Teams and multiple sites
- All plans include unlimited sites — build as many sites as you need under one account
- Starter: 1 team member (owner only)
- Pro: up to 5 team members with role-based permissions
- Business: up to 15 team members with role-based permissions
- Roles control who can request changes, who can approve them, and who can publish
- Each site has its own version history, Library, and settings
Security
- SSL/TLS encryption on all sites and all plans — no configuration needed
- FreshGen infrastructure is hosted on SOC 2-compliant cloud providers
- Form submissions are stored encrypted at rest
- Role-based access control ensures team members can only do what their role permits
- Automatic DDoS protection via the CDN layer
Clear costs
- Three simple hosting plans: Starter $15/mo, Pro $39/mo, Business $99/mo — billed monthly, cancel any time
- Edit credits are separate from hosting and are used only when you make AI-driven changes
- Standard edit pricing: $0.10 per Standard edit, $0.25 per Complex edit — pay only for what you use
- Boost bundles available if you prefer predictable monthly edit costs: Boost $19/mo (~250 edits), Boost Max $49/mo (~700 edits)
- Unused Boost credits roll over for one month
- No hidden fees — hosting, SSL, CDN, custom domains, and form storage are all included in the plan price